THE JOY OF SHOPPING
Brands founded by Woman
As a tribute to women who gave voice to their ideas and rights in society, we want to share with you the names of female entrepeneurs that have shaped the cosmetics industry.
ELISABETH ARDEN
A legendary and determined entrepeneur, Elizabeth Arden founded her own brand in New York in 1910. She was a pioneer of a new beauty concept: the skin should not just be masked with makeup but it should reveal an intelligent cooperation between science and nature, promoting a concept of total beauty.
"To be beautiful is the birthright of every woman".




Eight Hour® Cream
The legendary skincare formula created in 1930 to soothe and protect the skin. An instant and overwhelming success.
NUXE
The history of NUXE is closely related to its founder, Aliza Jabès. Passionate about beauty since her childhood and particularly interested in the properties of plants, she created her brand with all the pharmaceutical quality requirements combining the wonders of nature with the efficacy of science and the awakening of the senses.
"Instinct is the new power. The strength that we all should listen to, celebrate and nurture. Instinct is where beauty comes from."




Huile Prodigieuse® Or
It nourishes, repairs and beautifies the face, body and hair thanks to its very fine mineral pearly particles. A unique dry-oil texture and a captivating fragrance.
ESTÉE LAUDER
Destined to be in the world of cosmetics, niece of a Hungarian chemist, Estée Lauder launched her brand in 1946 with a clear vision of what she wanted: a routine of ideal beauty required just some essential products and easy to apply.
"All great things begin with a vision… a dream."




Advanced Night Repair
Estée Lauder’s number 1 and the first night serum ever created, which helps reduce ageing signs thanks to the exclusive Chronolux™ Power Signal technology.
HELENA RUBINSTEIN
Emigrated from Poland, where she was born, to Australia, she began her path in the cosmetics industry by chance when she started working at a pharmacy and creating her own formulas, which soon became a success and was the launchpad for her beauty empire.
"Whether you are sixteen or sixty, remember: understatement is the key to a fine makeup.”




Lash Queen Feline Elegance
Helena Rubinstein´s best seller, the mascara with a flexible applicator and a specially designed brush to cover all lashes and define them with elegance. A creamy light texture that can be easily removed with warm water.
CAROLINA HERRERA
Her career began in the fashion creation, but in 1988 she decided to expand her brand into cosmetics launching her first fragrance for women, thus opening the path to her legacy in the beauty industry.
“I have a responsibility to the woman of today - to make her feel confident, modern and above all beautiful."




Eau De Toilette CH
A luxurious fragrance with top notes of Grapefruit and Bergamot, CH by Carolina Herrera evolves into a Bulgarian rose and jasmine sambac heart lingering with a praline and patchouli base.
ANNICK GOUTAL
An intuitive woman, emotional and a visionary. Her sensivity, her generosity and her gift for combining aromas are the signature assets of her distinctive perfumes, like her first creation composed in 1981, L'Eau d'Hadrien, which became an icon.
“Our perfumes are inspired by a mixture of poetry and nature, plants and culture. Each one tells a story that can be experienced on the skin.”




Tenue de Soirée
It electrifies a timeless structure of perfumery with spicy notes clothed in the powdery elegance of iris and patchouli. The final touch of an incredibly feminine silhouette.